Outdoor dynamic advertising is a developing business with most of the hardware coming from Asia, these solutions can be straightforward plug and play solutions just like the LCD poster or a more complicated solution could be a huge video wall, but there are some gadgets that do make life easier.
This is a digital signage grade display that has an integral media player. This allows any retail outlet owner to build their own ads or even get suppliers to provide the sales media to advertise the suppliers items, all that would need to be done is load the adverts onto a computer system and dragging the advertisements to the memory card via a card reader, here the content is stored. The memory card is then slotted into the media player and the advertisements will appear on the screen LED Video Walls.
Now this is where things get enticing, as the media is controlled through a remote control, so now you can have endless possibilities on how the media is presented, for example in landscape or portrait, ticker at the bottom or no ticker, (including different sizes of ticker), how the pictures and videos merge into one another.
When finished the digital poster can be setup to come on and power off at a preset time ensuring that the signage is only working when it is needed to promote goods or services.
A digital poster is frequently used indoors; although there are some units that work very well outside too.
As you can see if you can drag a picture from your computer and upload it to your iPod you can produce jaw dropping and customer grabbing attention.
Now the other end of the market – The Video Wall.
A video wall is a big area that is used to show a massive picture or video, we have all viewed these at shopping malls, they have historically made up of large flat panel televisions, these are special screens as they are commercial grade with a very small frame around the edge of the Screen.
Now what first puts businesses of investing in this style of digital signage is that they have been considered costly and highly inflexible, particularly when used at music concerts to enlarge the image of the performer so the people at the back of the arena can see the musicians.
Nevertheless the problems are that the screens take up a lot of space, they are fragile and setting them up before the gig is time consuming.
But now with the development of an LED flexible video wall, things are about to change.
Outdoor digital signage is evolving first from using LCD hardware to LED, now this flexible video wall is employing LED technology with vivid colours and clarity never seen before in outdoor digital signage, the pixel density is 2,100 per square metre.
The LED video manager is the brains of the equipment, this includes of a sender and receiver and as the names suggest send and receive the image or video adverts that is to be shown.