Pinterest is a digital bulletin board that users use to pin pictures on. Users can share diverse images ranging from trending shoes, to a cover for their favourite videogame, to a poster of a critically acclaimed art film. They can share literally anything of interest with others to see, like and pin.
Pinterest recently achieved 11.7 million visits in a month from the U.S. during February 2012, after nearly three years of existence. It has been declared the fastest growing independent website in the U.S. While only one fourth of the entire online population is aware of this site, 3% use it, but the ones who do use it, use it frequently. 50% Pinterest users log in everyday, while 60% anticipate using it more frequently in the future. 41% users pin business related content buy instagram followers.
Instagram’s image-sharing method is quite simple. Since it began as a phone app, it allows users to add all types of interesting filters to their photos taken with gadgets and lets them to share immediately on social networks like Twitter and Facebook. Instagram has remained consistent in its basic principles even after being bought by Facebook for $1 billion. However, it now allows users to create online profiles quite similar to Pinterest’s boards. Instagram has approximately 15 million users with 400 million images so far. In contrast to Pinterest, only 31% Instagrammers log on every day, 40% wish to enhance future usage and only 35% share business-related content.
Pinterest versus Instagram
Based on the statistics, Pinterest appears to offer more benefits to businesses over Instagram. However, to understand the complete picture, a better understanding of both processes is essential.
Pinterest is based on manipulating people’s desires to view images of things they wish to have. These online viewers see many images in a format suitable for browsing that is continuous, resulting in longer visits as they search for users with similar interests.
Instagram offers a personal touch as users upload images of things that provide a glimpse into their lives. Other users can comment and like these images and even follow the users. Images appear one at a time, unlike Pinterest and show in a feed in chronological order. There is no option to share or re-share images because of which visits tend to be brief, where people upload photos, view some others, like and post comments on some interesting things and then log out.
Pinterest facilitates product marketing with its concept of dream board in which people can pin things they have been aspiring to get. Once these users notice your brand has valuable pins, your products can spread throughout the online communities.
Instagram can provide your business a more personable identity. Sharing images of what goes on within your organisation makes people see the human side of your organisation. Also post product images, but in a context related to your audience.
Many people were and still are curious about improving their business through social media marketing. There are lots of people with testimonials, some even of very remarkable results from the strategies they’ve tried. Some others have reported mediocre results from it, at the same time, still, others have reported little if any real results.
Social Media Marketing Is Tougher Than You Thought, Right?
Surely most of us jumped into this thinking social media would be one of the easier tasks. Upon further experience, it’s easy to conclude that gaining an online presence is no joke.
However, it’s not at all complicated to uncover the secrets to keeping away from failure and to succeeding. Although I do want to stress, markedly, that you shouldn’t fear failure. There are specific requirements to ensure success marketing your brand online, but it doesn’t take a degree in Marketing or Business to figure it out.
You will find two kinds of information about social media marketing that you’ll need to be familiar with. The first is the positive, need-to-do part, the “do’s”. You need to know what should be done if you want to succeed. This is particularly true if you’re just beginning your business Buy instagram mentions.
Secondly is the “don’t’s”, the undesirable, need-to-avoid part. Being aware of what to avoid when you’re first putting your business or brand out there is crucial. Your ability to succeed can be decreased or damaged unless you know this, and you especially need it, to make sure you never fail outright.
Alright, let’s look into 3 of the do’s and three of the don’t’s of improving your business and brand through social media marketing:
First “Do”: Repost Other People In Your Profession’s Content
Repost colleagues’ content. The reason for this is simple. 1) People are doing the same thing you are. Think of it this way: if you had over 12k followers on Twitter, wouldn’t you still want your name and brand retweeted regularly to continue gaining more followers?
In addition to the exposure, reposting colleague’s content is a respectful gesture. It shows that you acknowledge their ideas, tips, and content. That in turns leads to recognition from your colleagues, who will then be more likely to interact with you. They may even share your business, brand, and content as appreciation and support, exposing you to their pool of followers of the same market.
First “Don’t”: Add And Follow In Large Numbers
This means don’t be that account with barely any content following random people like crazy hoping they’ll follow you back. Shoot even if you do have content, don’t do that. The reason why this is not advised is simple: it’s sketchy and it’s lazy. It’s also not effective and efficient in attracting the right followers.
For instance, If you type in a random hashtag related to your field and just start following people who used the hashtag, you have no idea what audience you’re interacting with. They may have just used that tag that one time and the rest of their posts are about completely different topics.
In short, they would never actually buy anything you’re selling. With this in mind, at the end of the day, aren’t we trying to find potential clients or customers?
Second “Do”: Experiment
You should embrace this because it involves the chance of failure. When I say experiment, I mean don’t be afraid to put yourself out there and try new things. If you’re one who doesn’t take rejection well, I’ve got news for you: to make money you’d better suck it up, cupcake. As the old saying goes, “scared money don’t make money.”
You may be in the middle of one strategy, decide it’s not working, and contemplate trying another one; and the best advice to that is go for it! Any entrepreneur or business owner will tell you that they never would’ve come up with their million-dollar idea had people not told them their original ideas sucked. If you’ve plateaued in followers and haven’t done anything to change it up, it never hurts to try something different.
Second “Don’t”: Be Complacent
This may sound obvious, but as an entrepreneur, you’re technically never off the clock. It’s easy to get into those modes where you feel like going all out on promoting yourself. You’ll be commenting and posting on every social media platform and slowly gain recognition. With some of this recognition comes more followers.
Here’s where many fall off the wagon, however. As you’ll notice in the social media business world, you’ll have to watch people. They’re about their business, even if it’s shady. So instead of following you for the sake of actually being interested, they’ll follow you only to get a follow-back, then unfollow. As your numbers dwindle, your followers may notice. They may also notice that there’s inactivity on your account and decide you’re no longer worth a follow. Harsh, but it’s fair enough.
If you become complacent and don’t post or put your name, business or brand out there consistently, you could lose both followers and trust that you’ll deliver what they want regularly. Instead, you should help yourself out by scheduling time out of your day to dedicate specifically to posts.
Make sure you don’t forget to post on each social media platform during each allotted time. Hootsuite is an excellent app for automatic scheduling, eliminating the chance of human error.
Third “Do”: Be Consistent
And I’m talking on every level and platform. You really need to do this since successful brands are the ones that are recognized. Additionally, if potential partners and customers are scanning through their feed and can quickly recognize both your brand and content on one social media platform, they may seek your other social media pages. It helps them to help you when they can quickly search and find your brand. This is why it’s imperative to remain consistent with all watermarks, logos, and content all across the social media board.
Third “Don’t”: Blow Up People’s Feeds
Just don’t be that person. Generally speaking, most people do not like seeing the same person’s content showing up over and over again in their news feed. Doing this wreaks of desperation. It screams, “HEY! Look at me! I’m trying to make money by taking your money!”
That may be a little drastic, but you get my point. Now, this doesn’t apply to all social media feeds. Twitter, for example, is more forgiving about constant posting. It’s more private than Facebook and Instagram, so oftentimes if you look at the list of people and entities a business account is following, you’ll likely see a theme. This means they chose to follow that account because they want more of that content on their feed.
Other than that exception, avoid posting too often. What you need to do in its place is interact with people. Try looking for potential customers or clients and respond to a question of theirs. If they said something you really agree with or you feel you can help them with something, like their comment and let them know!