Do you, as a businessman, have a dream? The answer will be surely yes. All the businessmen have a dream and their dream is the same – turn a profit! The rest of this article will describe how aerial advertising can make your dream come true.
Businessmen know how hard it is to run a business these days; you have to offer premium services at the lowest possible prices, otherwise you will face a customer churn. Even if you offer finest quality services or products and your costs are also reasonable, you must advertise your brand to let the consumers know about it foto.
The ineffectiveness of the traditional media has forced it to decline in the past few years dramatically. The trends are changing abruptly and older media has seen declines (during the three quarters of 2009) −10.1% (TV), −11.7% (radio), −14.8% (magazines) and −18.7% (newspapers).
The reason for this decline is obvious; these medias were very popular a few years ago when the trend was to hit the bulk of the market, but now the trend has changed to niche marketing. Advertisers now try to reach specific audiences, which not only saves them time and money but also brings more responses.
Another reason for the decline of traditional media is its monotonous and never changing nature. These days, people like novel and contemporary things in all matters of life. Furthermore, these media were very costly and not approachable for everyone, especially for owners of a small business.
There was a need of new approach, something that could captivate a specific audience at an affordable cost. This approach was devised in the form of aerial advertising or airplane banner advertising. Your ad banner is flown over your specific audience with the help of a fixed wing aircraft. This approach is appealing, novel, less costly, and highly effective. Surveys have shown the decline in the traditional media, however, the results would be amazing if surveys were also conducted to find out the rise in demand of aerial ads as more and more companies are opting for it, including the world’s largest organizations.
There are three different types of aerial ads; plane banner advertising, blimps, and sky-writing.
Effectiveness of aerial ads:
The major benefit is that it is an extremely cost-effective method to reach otherwise isolated pockets of consumers, where advertising tends to be limited, such as people stuck in rush-hour traffic, at the beaches, sporting events, and musical concerts. The CPM of aerial banners is low and it gives you the opportunity to target specific customers based on their geographical location and demographics.
Aerial advertising truly has a bright future while it makes your future brighter, it makes your advertising dreams come true!